This is the day that LIFTMOB Apparel was created.

As I was getting dressed for this workout I thought " I just want a singlet that looks like a gym singlet but represents my Indigenous heritage."

I didn't have one of those so I just wore one of my Indigenous footy singlets and decided I would have to make my own.

My designs are a contemporary twist on my Indigenous art and images that are a visual reminder to me of how strong and healthy our ancestors were. I want this brand to encourage the mob to push harder in the gym, to work on their fitness, and to walk taller in their culture- stronger in body + mind.

My name is Sam Sheppard, I am a Muluridji Man from Far North Queensland and I hope you enjoy my designs as much as I enjoy creating them.

Welcome to LIFTMOB Apparel.